Radio's audience is increasing, even with the growing availability of listening alternatives such as satellite/HD radio and portable MP3 players. Radio is still the first medium Americans turn to for entertainment and information. 94% of Americans say they use the radio, making it by far the most widely utilized audio platform; nearly a quarter of those users say it has had a "big impact" on their lives. Weekly audiences for radio are at an all-time high: 33 million listeners, 12 years or older, spend almost a full day per week listening to online and traditional radio sources.
70% of advertising budgets are spent on "ear media" such as radio and television, as opposed to print and online media . Smart businesses know that radio is a "sound" investment:
-Sound is mightier than the written word! Through the emotive power of sound, listeners are encouraged to produce desirable images of products and services. Listeners never forget a memorable radio ad.
-Radio is targeted to your market! The customers you want to reach listen to specific stations on a frequent basis, thus making radio advertising more cost-effective than other forms of media.
-Radio is targeted to you! Radio can offer personalized services - giveaways, in-store appearances, contests - that are not as easy to accomplish with print and television.
Reach out to your listeners with WPRB!
Don't miss out on the unique advertising opportunities radio has to offer - your business depends on it!
WPRB is a non-profit organization and our sole financial interest is in covering operating costs. This means we can offer rates lower than our competitors, while still providing quality commercial radio. Join us in bringing the finest radio to New Jersey and Pennsylvania.
Advertise on WPRB today! WPRB has on-air, online, and print advertising opportunities waiting for you!
For more information or to request a Media Kit, contact the Sales Department by calling (609) 258-3656 or email (firstname.lastname@example.org). You can also reach us by faxing (609) 258-1806.